Role: Director, Home on the Westside

Job type: Full-time Employee

Potential start date: September 2021

Location: Atlanta, GA

Reports to: Chief Operating Officer

Organization Background:

Westside Future Fund, Inc. (WFF), a not-for-profit organization, was founded by leading Atlanta
corporations, former mayor of Atlanta Kasim Reed, and other local organizations to revitalize the
Historic Westside neighborhoods of English Avenue, Vine City, Ashview Heights (also includes “Just
Us” and the “Historic Booker T. Washington Neighborhood”) and the Atlanta University Center. While
place-based, WFF is people-focused and drives a long-term, holistic redevelopment strategy that
will deliver economic mobility to residents and future residents of these historic neighborhoods.
WFF has an overall vision to help develop “A community Dr. Martin Luther King, Jr. would be proud
to call home.”

Since its launch at the end of 2014, in service of its holistic strategy, WFF has rapidly evolved
as an organization, driving four impact strategies proven to deliver economic mobility: mixed-
income communities, cradle-to-career education, health and wellness, and safety and security.
Because of its large geographic footprint (by placed-based standards), many organizations (public,
not-for-profit and private), are involved in driving impact. In serving as the nerve center of the
effort, WFF is strategic about its role in an impact area.

The current President & CEO, John Ahmann, began in May of 2016, and, under his leadership, WFF has
evolved from a staff of three to now a full-time staff of 13, with incremental staff additions
expected over the next few years.

Role Overview:

Westside Future Fund (WFF) created the Home on the Westside program as part of our commitment to
community retention. The program is in alignment with the Westside Land Use Framework Plan,
developed to ensure that long-time residents can benefit from revitalization efforts in the
historic community. Home on the Westside was developed to ensure that current residents and others
with a historic connection can benefit from revitalization efforts in the Historic Westside

We are seeking an individual who is energized by the opportunity to structure and lead WFF’s
resident support activity. The Director will align with WFF’s overall focus on anti-
displacement/resident retention – while helping establish WFF’s approach to connecting historic
Westside residents with resources to stabilize and empower them and their families. The ideal
candidate for this role has experience delivering support/wraparound services, coordinating, and
building relationships with multiple partners, and working in under served communities. The individual we seek is equally comfortable brainstorming ideas and driving project
timelines, while working across the organization collaboratively. This person has a heart for
meeting people where they are and the ability to build a program and supporting results-oriented
team to serve them at scale. Additionally, we expect that over time this role will include
management and supervision of direct reporting staff.

Job Responsibilities:

• Leadership and Strategy

o Collaborate with WFF and strategic partner leaders to refine Home on the Westside strategy into
tangible, measurable scalable activities.
o Set clear priorities and expectations for the Home on the Westside staff that are reviewed
o Develop a scalable communication plan to increase communication and touch points with applicants
in the Home on the Westside lifecycle.
o Develop the marketing approach and plan to the WFF communities.
o Determine the set of technologies needed to manage and track applicants in various stages in the
o Promote a culture of inclusion within Home on the Westside program and the community at large.

• Relationship and Partnerships:

o Function as WFF’s face to residents across the WFF neighborhood footprint throughout the Home on
the Westside lifecycle
o Responsive to neighborhood residents questions and concerns; proactively seek feedback from
residents, partners, community
o Maintain relationships with neighborhood residents, partners, and colleagues using strong
interpersonal and communication skills.
o Ability to navigate complex neighborhood and partnership challenges.
o Active participant in all four neighborhood associations and associated NPU meetings.
o Meet regularly with On the Rise Financial Center (OTRFC) to tackle strategic issues and create
seamless hand-offs with OTRFC.
o Strong personal connection with the neighborhoods.

• Process Optimization/Problem Solving Mindset

o Strong operational process improvement mindset to continuously make Home on the Westside
processes more effective

• Product Management

o Establish a strong working knowledge of WFF products.
o Advise the real estate team on the product portfolio mix to align with the demand in the market,
with keen attention to resident retention and community building.

• Marketing

o Coordinate all community facing marketing collateral materials related to events, programs and
activities including the housing look book, lawn signage etc.
o Determine the strategy to create champions with residents who are in the new WFF products

• Technology

o Collaborate with OTRFC to determine how to systematically share data between organizations that
make sense (i.e., Westside Connect, Unite Us, Salesforce, etc.).
o Create and manage a data / dashboard to show applicants in each stage in the lifecycle (new,
existing, duration, exits, etc.).

Job Qualifications and Skills:

• A strong passion for the mission and programs of the Westside Future Fund
• 8-10 years of related experience in disciplines such as: social work,community
development, program design, program delivery, partnership management, and impact measurement
• 3-5 years of supervisory experience
• Master’s Degree in Social Work, Public Health, or Public Administration a plus
• Exceptional rapport building and relationship building skills
• Experience successfully translating a community-based/support servicesprogram from
strategy to execution
• Ability to deliver big-picture thinking as well as the fine detail of execution
• Strong operational process improvement mindset to continuously make the process more
• Ability to honor multiple perspectives to align a diverse range of stakeholders
• Experience leading or supporting non-profit and/or community program areas,
particularly related to place-based community development
• Experience working both independently and as part of a team in a fast-paced, start-
up environment.
• Value and promote in accordance with WFF policies and values for diversity, equity
and inclusion.
• Preference is given to candidates familiar with WFF’s targeted neighborhoods and
candidates living in the area.


• Commensurate with experience.
• Excellent benefits package.

The Westside Future Fund is an Equal Opportunity Employer and encourages diversity and equity in
all facets of the organization’s work. All qualified applicants will receive consideration for
employment without regard to race, color, religion, gender, national origin, disability
status, protected veteran status, or any other protected class.

Job Category: Director
Job Type: Full Time
Job Location: Atlanta

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